### GTM Metric

Understand your highest-converting segments

Track the percentage of deals won segmented by lead source and customer persona. Identify your most valuable prospects and optimize your sales approach for different segments.

### Win Rate by Lead Source & Persona Dashboard

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Overall Win Rate  
22%  
+22.2%

Enterprise Win Rate  
35%  
+25%

Referral Win Rate  
45%  
+28.6%

Average Deal Size  
$18,500  
+23.3%

Trend Analysis  
Current  
Connected to HubSpot, Salesforce  
Updated 2m ago

## Why Win Rate by Lead Source & Persona Matters

Essential insights for optimizing your go-to-market strategy

**Key Insight #1**  
Referrals typically convert 2-3x better than other lead sources

**Key Insight #2**  
Enterprise segments usually have higher win rates but longer cycles

**Key Insight #3**  
Track win rates by persona to optimize sales messaging and approach

## How to Calculate

### Formula  
Closed Won Deals ÷ Total Opportunities × 100

### Benchmarks
- Industry Average: 15-25%  
- Good Performance: 25-35%  
- Excellent Performance: > 35%

### Trend Analysis

Q1Q2Q309182736

## Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. **Connect Your Data**  
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
2. **Build Your Analysis**  
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
3. **Track & Act**  
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

## Effortless, direct connections

## Access clean, actionable data from business tools, databases, and data warehouses—anytime, anywhere

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## Ready to Track Win Rate by Lead Source & Persona?

Connect your data sources, automate win rate by lead source & persona calculations, and get real-time insights to optimize your marketing efficiency.