## GTM Metric

### Accelerate customer success and adoption

Track the time it takes for new customers to realize meaningful value from your product. Faster time-to-value improves retention and reduces early churn risk.

### Time to Value Dashboard

**Live Preview**  
**Average TTV**  
**8 days**  
**-33.3%**  
**Enterprise TTV**  
**15 days**  
**-25%**  
**SMB TTV**  
**5 days**  
**-37.5%**  
**Onboarding Score**  
**8.5/10**  
**+13.3%**  
**Trend Analysis**  
Current  
Connected to Amplitude, Stripe  
Updated 2m ago

## Why Time to Value Matters

### Essential insights for optimizing your go-to-market strategy

**Key Insight #1**  
Faster time-to-value correlates directly with higher retention rates  
**Key Insight #2**  
Automated onboarding can reduce TTV by 40-50%  
**Key Insight #3**  
Track key milestones to identify where customers get stuck in adoption

## How to Calculate

### Formula  
Days from Signup to First Value Achievement
  
### Benchmarks  
- **Industry Average:** 7-14 days  
- **Good Performance:** 3-7 days  
- **Excellent Performance:** < 3 days

### Trend Analysis

JanFebMarApr036912

## Implementation Guide

### How to track this metric effectively with Airbook's integrated platform

1. **Connect Your Data**  
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
2. **Build Your Analysis**  
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
3. **Track & Act**  
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

## Effortless, direct connections

### Access clean, actionable data from business tools, databases, and data warehouses—anytime, anywhere

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## Ready to Track Time to Value?

Connect your data sources, automate time to value calculations, and get real-time insights to optimize your business growth.