GTM Metric

Accelerate customer success and adoption

Track the time it takes for new customers to realize meaningful value from your product. Faster time-to-value improves retention and reduces early churn risk.

Time to Value Dashboard

Live Preview
Average TTV
8 days
-33.3%
Enterprise TTV
15 days
-25%
SMB TTV
5 days
-37.5%
Onboarding Score
8.5/10
+13.3%
Trend Analysis
Current
Connected to Amplitude, Stripe
Updated 2m ago

Why Time to Value Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1
Faster time-to-value correlates directly with higher retention rates
Key Insight #2
Automated onboarding can reduce TTV by 40-50%
Key Insight #3
Track key milestones to identify where customers get stuck in adoption

How to Calculate

Formula

Days from Signup to First Value Achievement

Benchmarks

  • Industry Average: 7-14 days
  • Good Performance: 3-7 days
  • Excellent Performance: < 3 days

Trend Analysis

JanFebMarApr036912

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

  1. Connect Your Data
    Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
  2. Build Your Analysis
    Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
  3. Track & Act
    Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

Effortless, direct connections

Access clean, actionable data from business tools, databases, and data warehouses—anytime, anywhere

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