### GTM Metric

Accelerate time to close deals

Track the average time it takes to close a deal from first contact to signed contract. Optimize your sales process to reduce cycle time and improve cash flow.

### Sales Cycle Length Dashboard

Live Preview

Average Cycle

45 days

-18.2%

Enterprise Cycle

85 days

-10.5%

SMB Cycle

28 days

-20%

Velocity Trend

Improving

+15%

Trend Analysis

Current

Connected to Salesforce

Updated 2m ago

## Why Sales Cycle Length Matters

Essential insights for optimizing your go-to-market strategy

### Key Insight #1

Enterprise deals typically take 2-3x longer than SMB deals

### Key Insight #2

Streamlined processes and better qualification can reduce cycle time by 20-30%

### Key Insight #3

Track by deal size and segment to identify optimization opportunities

## How to Calculate

### Formula

Sum of All Deal Cycle Days ÷ Number of Closed Deals

### Benchmarks

Industry Average: 30-90 days

Good Performance: Varies by segment

Excellent Performance: Consistent reduction

### Trend Analysis

JanFebMarApr015304560

Jan

## Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. Connect Your Data  
   Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. Build Your Analysis  
   Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. Track & Act  
   Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

## Effortless, direct connections

## Access clean, actionable data from business tools, databases, and data warehouses—anytime, anywhere

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## Ready to Track Sales Cycle Length?

Connect your data sources, automate sales cycle length calculations, and get real-time insights to optimize your sales performance.