## GTM Metric

Identify high-intent prospects through usage

Track leads who have experienced meaningful value from your product through usage. PQLs typically convert at much higher rates than traditional marketing qualified leads.

### Product Qualified Leads Dashboard

Live Preview

Monthly PQLs  
156  
+30%

PQL Conversion Rate  
28%  
+27.3%

Time to PQL  
5 days  
-28.6%

PQL Quality Score  
8.5/10  
+13.3%

Trend Analysis  
Current  
Connected to Amplitude  
Updated 2m ago

## Why Product Qualified Leads Matters

Essential insights for optimizing your go-to-market strategy

### Key Insight #1

PQLs convert 3-5x better than traditional MQLs

### Key Insight #2

Focus on driving users to key value moments that indicate purchase intent

### Key Insight #3

Track feature usage patterns to identify the strongest PQL indicators

## How to Calculate

### Formula

Users Meeting PQL Criteria ÷ Total Active Users × 100

### Benchmarks

Industry Average: 10-20%  
Good Performance: 20-30%  
Excellent Performance: > 30%

### Trend Analysis
W1W2W3W4

## Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. Connect Your Data

Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. Build Your Analysis

Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. Track & Act

Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

## Effortless, direct connections

## Access clean, actionable data from business tools, databases, and data warehouses—anytime, anywhere

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## Ready to Track Product Qualified Leads?

Connect your data sources, automate product qualified leads calculations, and get real-time insights to optimize your marketing efficiency.