GTM Metric

Identify high-intent prospects through usage

Track leads who have experienced meaningful value from your product through usage. PQLs typically convert at much higher rates than traditional marketing qualified leads.

Product Qualified Leads Dashboard

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Monthly PQLs
156
+30%

PQL Conversion Rate
28%
+27.3%

Time to PQL
5 days
-28.6%

PQL Quality Score
8.5/10
+13.3%

Trend Analysis
Current
Connected to Amplitude
Updated 2m ago

Why Product Qualified Leads Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1

PQLs convert 3-5x better than traditional MQLs

Key Insight #2

Focus on driving users to key value moments that indicate purchase intent

Key Insight #3

Track feature usage patterns to identify the strongest PQL indicators

How to Calculate

Formula

Users Meeting PQL Criteria ÷ Total Active Users × 100

Benchmarks

Industry Average: 10-20%
Good Performance: 20-30%
Excellent Performance: > 30%

Trend Analysis

W1W2W3W4

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

  1. Connect Your Data

Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

  1. Build Your Analysis

Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

  1. Track & Act

Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

Effortless, direct connections

Access clean, actionable data from business tools, databases, and data warehouses—anytime, anywhere

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Ready to Track Product Qualified Leads?

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