# GTM Metric

Ensure sufficient pipeline for revenue targets

Track the ratio of total pipeline value to quarterly revenue targets. Maintain adequate pipeline coverage to consistently hit revenue goals and identify gaps early.

### Pipeline Coverage Ratio Dashboard

#### Live Preview

- **Current Coverage:** 3.2x (+6.7%)
- **Early Stage Coverage:** 5.8x (+28.9%)
- **Late Stage Coverage:** 1.8x (+20%)
- **Pipeline Velocity:** 65 days (-13.3%)

#### Trend Analysis

- **Current**  
- **Target**  
- Connected to Salesforce  
- Updated 2m ago

## Why Pipeline Coverage Ratio Matters

Essential insights for optimizing your go-to-market strategy

### Key Insight #1

Maintain 3-4x pipeline coverage for consistent quota attainment

### Key Insight #2

Early stage pipeline should be 5-6x to account for natural attrition

### Key Insight #3

Monitor velocity trends to predict pipeline health and conversion timing

## How to Calculate

### Formula

Total Pipeline Value ÷ Quarterly Revenue Target

### Benchmarks

- **Industry Average:** 3-4x
- **Good Performance:** 4-5x
- **Excellent Performance:** > 5x

### Trend Analysis

```plaintext
JanFebMarApr0150000300000450000600000
```

## Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. **Connect Your Data**  
   Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. **Build Your Analysis**  
   Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. **Track & Act**  
   Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

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## Ready to Track Pipeline Coverage Ratio?

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