GTM Metric
Maximize revenue growth from existing customers Track the percentage of revenue retained from existing customers including expansions and contractions. NRR above 100% indicates growing revenue from your existing customer base.
Net Revenue Retention Dashboard
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Overall NRR
118%
+7.3%
Enterprise NRR
135%
+8%
SMB NRR
95%
+5.6%
Expansion Rate
22%
+22.2%
Trend Analysis Current Connected to Salesforce, Stripe Updated 2m ago
Why Net Revenue Retention Matters
Essential insights for optimizing your go-to-market strategy
Key Insight #1
NRR above 110% indicates strong product-market fit and expansion potential
Key Insight #2
Focus on upselling and cross-selling to existing satisfied customers
Key Insight #3
Monitor expansion rates by customer segment to identify growth opportunities
How to Calculate
Formula
(Starting MRR + Expansion - Contraction - Churn) ÷ Starting MRR × 100
Benchmarks
Industry Average:100-110% Good Performance:110-120% Excellent Performance:> 120%
Trend Analysis
Q1Q2Q30306090120
Q1
Implementation Guide
How to track this metric effectively with Airbook's integrated platform
- Connect Your Data
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables. - Build Your Analysis
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources. - Track & Act
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
Effortless, direct connections
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