# GTM Metric

Optimize customer value economics

Compare customer lifetime value to acquisition cost to ensure profitable growth. Maintain healthy ratios while scaling to achieve sustainable unit economics.

### LTV:CAC Ratio Dashboard

#### Live Preview

**Overall Ratio**  
**4.2:1**  
**+40%**

**Enterprise Ratio**  
**6.8:1**  
**+36%**

**SMB Ratio**  
**2.8:1**  
**+40%**

**Blended LTV**  
**$18,500**  
**+23.3%**

**Trend Analysis**  
Current  
Connected to HubSpot, Salesforce  
Updated 2m ago

## Why LTV:CAC Ratio Matters

Essential insights for optimizing your go-to-market strategy

### Key Insight #1
Ratios above 3:1 indicate sustainable unit economics

### Key Insight #2
Enterprise segments typically have higher LTV:CAC ratios

### Key Insight #3
Monitor trends over time as both LTV and CAC can change

## How to Calculate

### Formula
Customer Lifetime Value ÷ Customer Acquisition Cost

### Benchmarks
- Industry Average: 3:1 to 5:1
- Good Performance: 5:1 to 8:1
- Excellent Performance: > 8:1

### Trend Analysis
Q1Q2Q302468

## Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. **Connect Your Data**  
   Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. **Build Your Analysis**  
   Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. **Track & Act**  
   Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

## Effortless, direct connections

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## Ready to Track LTV:CAC Ratio?

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