GTM Metric

Optimize customer value economics

Compare customer lifetime value to acquisition cost to ensure profitable growth. Maintain healthy ratios while scaling to achieve sustainable unit economics.

LTV:CAC Ratio Dashboard

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Overall Ratio
4.2:1
+40%

Enterprise Ratio
6.8:1
+36%

SMB Ratio
2.8:1
+40%

Blended LTV
$18,500
+23.3%

Trend Analysis
Current
Connected to HubSpot, Salesforce
Updated 2m ago

Why LTV:CAC Ratio Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1

Ratios above 3:1 indicate sustainable unit economics

Key Insight #2

Enterprise segments typically have higher LTV:CAC ratios

Key Insight #3

Monitor trends over time as both LTV and CAC can change

How to Calculate

Formula

Customer Lifetime Value ÷ Customer Acquisition Cost

Benchmarks

• Industry Average: 3:1 to 5:1
• Good Performance: 5:1 to 8:1
• Excellent Performance: > 8:1

Trend Analysis

Q1Q2Q302468

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. Connect Your Data
   Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. Build Your Analysis
   Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. Track & Act
   Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

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