# GTM Metric

Identify your highest-performing marketing channels.

Analyze which marketing channels and sources generate the highest quality leads. Optimize resource allocation based on channel performance and ROI to maximize lead generation efficiency.

### Lead Source Performance Dashboard

**Live Preview**

- Top Performing Source: **Content Marketing** +25%  
- Source Diversity Index: **7.2** +20%  
- Qualified Lead Rate: **68%** +13.3%  
- Source Attribution Accuracy: **94%** +4.4%

### Trend Analysis

Current  
Connected to HubSpot, Salesforce  
Updated 2m ago

## Why Lead Source Performance Matters

Essential insights for optimizing your go-to-market strategy.

- **Key Insight #1**: Diversified lead sources reduce dependency risk and improve stability  
- **Key Insight #2**: Quality often trumps quantity - focus on sources with the highest conversion rates  
- **Key Insight #3**: Track attribution accuracy to make informed budget allocation decisions

## How to Calculate

### Formula

Lead Quality Score × Lead Volume ÷ Channel Investment

### Benchmarks

- Industry Average: 5-8 sources  
- Good Performance: 3-5 primary sources  
- Excellent Performance: Diversified portfolio

### Trend Analysis

Q1Q2Q304080120160

Q1

## Implementation Guide

How to track this metric effectively with Airbook's integrated platform.

1. **Connect Your Data**  
   Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. **Build Your Analysis**  
   Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. **Track & Act**  
   Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

.svg)

## Ready to Track Lead Source Performance?

Connect your data sources, automate lead source performance calculations, and get real-time insights to optimize your marketing efficiency.