## GTM Metrics Library

### Essential metrics to track, measure, and optimize your go-to-market strategy

### Acquisition

**Customer Acquisition Cost (CAC)**  
Track how much you spend to acquire each new customer across all channels and campaigns.  
[Explore this metric](/content/metrics/customer-acquisition-cost/index.html)

**Website to Lead Conversion Rate**  
Optimize how effectively your website turns visitors into qualified leads.  
[Explore this metric](/content/metrics/website-to-lead-conversion-rate/index.html)

**Cost per Qualified Lead**  
Calculate the investment required to generate high-quality sales opportunities.  
[Explore this metric](/content/metrics/cost-per-qualified-lead/index.html)

### Retention

**Customer Lifetime Value (CLV)**  
Measure the total revenue potential of each customer relationship over time.  
[Explore this metric](/content/metrics/customer-lifetime-value/index.html)

### Conversion

**Lead-to-MQL Conversion Rate**  
Track marketing qualified lead generation efficiency from your lead pool.  
[Explore this metric](/content/metrics/lead-to-mql-conversion-rate/index.html)

**MQL-to-SQL Conversion Rate**  
Optimize the handoff quality from marketing qualified to sales qualified leads.  
[Explore this metric](/content/metrics/mql-to-sql-conversion-rate/index.html)

**SQL-to-Opportunity Rate**  
Measure sales qualification effectiveness in creating real opportunities.  
[Explore this metric](/content/metrics/sql-to-opportunity-rate/index.html)

**Opportunity-to-Customer Rate**  
Maximize sales closing effectiveness from qualified opportunities.  
[Explore this metric](/content/metrics/opportunity-to-customer-rate/index.html)

### Sales

**Sales Sourced Pipeline %**  
Track direct sales prospecting impact and balance sourcing strategies.  
[Explore this metric](/content/metrics/sales-sourced-pipeline-percentage/index.html)

**Partner Sourced Pipeline %**  
Measure partner channel contribution to your sales pipeline.  
[Explore this metric](/content/metrics/partner-sourced-pipeline-percentage/index.html)

### Additional Metrics

**Lead Source Performance**  
Identify your most effective marketing channels and optimize resource allocation.  
[Explore this metric](/content/metrics/lead-source-performance/index.html)

**Marketing Sourced Pipeline %**  
Measure marketing's pipeline contribution and demonstrate ROI.  
[Explore this metric](/content/metrics/marketing-sourced-pipeline-percentage/index.html)