# GTM Metric

Identify expansion trigger features

Track which product features are most commonly adopted before customers expand their plans. Use this data to guide feature development and expansion strategies.

## Features Used Before Expansion Dashboard

### Live Preview

**Key Trigger Features**  
8

**Avg Features Before Expansion**  
12

**Feature Correlation Score**  
0.78

**Prediction Accuracy**  
85%

**Trend Analysis**  
Current

Connected to Amplitude  
Updated 2m ago

## Why Features Used Before Expansion Matters

Essential insights for optimizing your go-to-market strategy

**Key Insight #1**  
Advanced features typically show strongest correlation with expansion intent

**Key Insight #2**  
Feature adoption sequences can predict expansion timing with 80%+ accuracy

**Key Insight #3**  
Guided feature introduction increases expansion rates by 35%

## How to Calculate

### Formula

Feature Usage Frequency in 30 Days Before Plan Expansion

### Benchmarks

- **Industry Average:** 5-8 features  
- **Good Performance:** 8-12 features  
- **Excellent Performance:** > 12 features

### Trend Analysis

Q1Q2Q3036912

Q1

## Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. **Connect Your Data**  
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
   
2. **Build Your Analysis**  
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
   
3. **Track & Act**  
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

## Effortless, direct connections

Access clean, actionable data from business tools, databases, and data warehouses—anytime, anywhere

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## Ready to Track Features Used Before Expansion?

Connect your data sources, automate features used before expansion calculations, and get real-time insights to optimize your business growth.

Make your move.