## GTM Metric

Drive product value and stickiness

Track the percentage of users who adopt and regularly use new product features. High feature adoption drives product stickiness and reduces churn risk.

### Feature Adoption Rate Dashboard

Live Preview

| Overall Adoption   | 42%     | +20%   |
|-------------------|---------|--------|
| Core Features     | 78%     | +11.4% |
| Advanced Features  | 24%     | +20%   |
| New Features      | 18%     | +20%   |

#### Trend Analysis

Current  
Connected to Amplitude  
Updated 2m ago

## Why Feature Adoption Rate Matters

Essential insights for optimizing your go-to-market strategy

**Key Insight #1**  
Core features should have 70%+ adoption rates for product stickiness

**Key Insight #2**  
In-app guidance can improve new feature adoption by 40-60%

**Key Insight #3**  
Track adoption by user segment to identify training opportunities

## How to Calculate

### Formula

Active Feature Users ÷ Total Users × 100

### Benchmarks

- Industry Average: 20-40%  
- Good Performance: 40-60%  
- Excellent Performance: > 60%

### Trend Analysis

JanFebMarApr015304560

## Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. **Connect Your Data**  
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. **Build Your Analysis**  
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. **Track & Act**  
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

## Effortless, direct connections

## Access clean, actionable data from business tools, databases, and data warehouses—anytime, anywhere

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## Ready to Track Feature Adoption Rate?

Connect your data sources, automate feature adoption rate calculations, and get real-time insights to optimize your business growth.