# GTM Metric

Track account-based marketing effectiveness

Monitor engagement levels of target accounts in your ABM program. Measure account penetration, engagement scores, and progression through the buying journey.

### Engaged Accounts (ABM) Dashboard

#### Live Preview

- **Engaged Accounts**: 185  
- **Engagement Rate**: 68%  
- **High Engagement**: 42  
- **Avg Engagement Score**: 7.2/10  
- **Trend Analysis**: Current

Connected to HubSpot  
Updated 2m ago

## Why Engaged Accounts (ABM) Matters

Essential insights for optimizing your go-to-market strategy

### Key Insight #1
High engagement accounts are 3x more likely to convert to opportunities

### Key Insight #2
Track engagement across multiple stakeholders within target accounts

### Key Insight #3
Use engagement data to prioritize sales outreach and resource allocation

## How to Calculate

### Formula
Accounts with Qualifying Engagement Activities ÷ Total Target Accounts × 100

### Benchmarks
- **Industry Average**: 40-60%  
- **Good Performance**: 60-80%  
- **Excellent Performance**: > 80%

### Trend Analysis
- JanFebMarApr050100150200

## Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. **Connect Your Data**  
   Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
2. **Build Your Analysis**  
   Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
3. **Track & Act**  
   Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

## Effortless, direct connections

## Access clean, actionable data from business tools, databases, and data warehouses—anytime, anywhere

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## Ready to Track Engaged Accounts (ABM)?

Connect your data sources, automate engaged accounts (abm) calculations, and get real-time insights to optimize your business growth.