GTM Metric

Track account-based marketing effectiveness

Monitor engagement levels of target accounts in your ABM program. Measure account penetration, engagement scores, and progression through the buying journey.

Engaged Accounts (ABM) Dashboard

Live Preview

  • Engaged Accounts: 185
  • Engagement Rate: 68%
  • High Engagement: 42
  • Avg Engagement Score: 7.2/10
  • Trend Analysis: Current

Connected to HubSpot
Updated 2m ago

Why Engaged Accounts (ABM) Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1

High engagement accounts are 3x more likely to convert to opportunities

Key Insight #2

Track engagement across multiple stakeholders within target accounts

Key Insight #3

Use engagement data to prioritize sales outreach and resource allocation

How to Calculate

Formula

Accounts with Qualifying Engagement Activities ÷ Total Target Accounts × 100

Benchmarks

  • Industry Average: 40-60%
  • Good Performance: 60-80%
  • Excellent Performance: > 80%

Trend Analysis

  • JanFebMarApr050100150200

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

  1. Connect Your Data
    Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
  2. Build Your Analysis
    Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
  3. Track & Act
    Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

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