# GTM Metric

Predict and prevent customer churn

Track a composite metric indicating the likelihood of customer retention and expansion. Proactive monitoring helps identify at-risk accounts and expansion opportunities.

### Customer Health Score Dashboard

**Live Preview**

**Average Health Score**  
8.2/10  
+9.3%

**Healthy Accounts**  
78%  
+11.4%

**At-Risk Accounts**  
12%  
-33.3%

**Critical Accounts**  
3%  
-40%

**Trend Analysis**  
Current  
Connected to Salesforce  
Updated 2m ago

## Why Customer Health Score Matters

Essential insights for optimizing your go-to-market strategy

### Key Insight #1

Healthy customers are 5x more likely to expand and 10x less likely to churn

### Key Insight #2

Proactive outreach to at-risk accounts can prevent 60-70% of churn

### Key Insight #3

Monitor health score trends to identify systemic product or service issues

## How to Calculate

### Formula

Weighted Average of Usage + Support + Payment + Engagement Scores

### Benchmarks

- **Industry Average:** 7.0-8.0  
- **Good Performance:** 8.0-9.0  
- **Excellent Performance:** > 9.0

### Trend Analysis

JanFebMarApr036912

Jan

## Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. **Connect Your Data**  
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. **Build Your Analysis**  
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. **Track & Act**  
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

## Effortless, direct connections

## Access clean, actionable data from business tools, databases, and data warehouses—anytime, anywhere

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## Ready to Track Customer Health Score?

Connect your data sources, automate customer health score calculations, and get real-time insights to optimize your business growth.