GTM Metric

Predict and prevent customer churn

Track a composite metric indicating the likelihood of customer retention and expansion. Proactive monitoring helps identify at-risk accounts and expansion opportunities.

Customer Health Score Dashboard

Live Preview

Average Health Score
8.2/10
+9.3%

Healthy Accounts
78%
+11.4%

At-Risk Accounts
12%
-33.3%

Critical Accounts
3%
-40%

Trend Analysis
Current
Connected to Salesforce
Updated 2m ago

Why Customer Health Score Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1

Healthy customers are 5x more likely to expand and 10x less likely to churn

Key Insight #2

Proactive outreach to at-risk accounts can prevent 60-70% of churn

Key Insight #3

Monitor health score trends to identify systemic product or service issues

How to Calculate

Formula

Weighted Average of Usage + Support + Payment + Engagement Scores

Benchmarks

  • Industry Average: 7.0-8.0
  • Good Performance: 8.0-9.0
  • Excellent Performance: > 9.0

Trend Analysis

JanFebMarApr036912

Jan

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

  1. Connect Your Data
    Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

  2. Build Your Analysis
    Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

  3. Track & Act
    Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

Effortless, direct connections

Access clean, actionable data from business tools, databases, and data warehouses—anytime, anywhere

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Ready to Track Customer Health Score?

Connect your data sources, automate customer health score calculations, and get real-time insights to optimize your business growth.