## GTM Metric

### Measure marketing campaign pipeline impact

Track how marketing campaigns influence pipeline creation and deal progression. Understand multi-touch attribution and optimize campaign spend for maximum pipeline impact.

### Campaign Influence on Pipeline Dashboard

- **Campaign Influenced**: 78% (+11.4%)
- **Influenced Pipeline**: $3.2M (+14.3%)
- **Multi-Touch Attribution**: 65% (+8.3%)
- **Average Touches**: 4.2 (+20%)

### Trend Analysis

- **Current**: Connected to HubSpot, Salesforce  
  Updated 2m ago

## Why Campaign Influence on Pipeline Matters

Essential insights for optimizing your go-to-market strategy

- **Key Insight #1**: Most B2B deals involve multiple marketing touchpoints before closing
- **Key Insight #2**: Webinars and content typically have highest pipeline influence
- **Key Insight #3**: Track first-touch, last-touch, and multi-touch attribution for complete view

## How to Calculate

### Formula

Campaign Influenced Pipeline Value ÷ Total Pipeline Value × 100

### Benchmarks

- **Industry Average**: 60-80%  
- **Good Performance**: 80-90%  
- **Excellent Performance**: > 90%

## Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. **Connect Your Data**
   - Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
2. **Build Your Analysis**
   - Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
3. **Track & Act**
   - Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

## Effortless, direct connections

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## Ready to Track Campaign Influence on Pipeline?

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