## GTM Metric

Maximize revenue per customer

Track the average value of closed-won deals over a specific period. Optimize pricing, packaging, and sales approach to increase deal values and overall revenue.

### Average Deal Size Dashboard

Live Preview

Overall ACV  
$18,500  
+23.3%

Enterprise ACV  
$65,000  
+30%

SMB ACV  
$4,200  
+20%

Deal Size Trend  
Growing  
+18%

Trend Analysis  
Current  
Connected to Stripe  
Updated 2m ago

## Why Average Deal Size Matters

Essential insights for optimizing your go-to-market strategy

### Key Insight #1
Enterprise deals are typically 10-15x larger than SMB deals

### Key Insight #2
Value-based selling can increase average deal size by 20-40%

### Key Insight #3
Monitor deal size trends to identify pricing and packaging opportunities

## How to Calculate

### Formula
Total Revenue from Closed Deals ÷ Number of Closed Deals

### Benchmarks
Industry Average: Varies by industry

Good Performance: Growing trend

Excellent Performance: Consistent growth

### Trend Analysis
Q1  Q2  Q3  0  5000  10000  15000  20000

Q1

## Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. Connect Your Data  
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. Build Your Analysis  
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. Track & Act  
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

## Effortless, direct connections

## Access clean, actionable data from business tools, databases, and data warehouses—anytime, anywhere

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## Ready to Track Average Deal Size?

Connect your data sources, automate average deal size calculations, and get real-time insights to optimize your revenue performance.