GTM Metric

Maximize revenue per customer

Track the average value of closed-won deals over a specific period. Optimize pricing, packaging, and sales approach to increase deal values and overall revenue.

Average Deal Size Dashboard

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Overall ACV
$18,500
+23.3%

Enterprise ACV
$65,000
+30%

SMB ACV
$4,200
+20%

Deal Size Trend
Growing
+18%

Trend Analysis
Current
Connected to Stripe
Updated 2m ago

Why Average Deal Size Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1

Enterprise deals are typically 10-15x larger than SMB deals

Key Insight #2

Value-based selling can increase average deal size by 20-40%

Key Insight #3

Monitor deal size trends to identify pricing and packaging opportunities

How to Calculate

Formula

Total Revenue from Closed Deals ÷ Number of Closed Deals

Benchmarks

Industry Average: Varies by industry

Good Performance: Growing trend

Excellent Performance: Consistent growth

Trend Analysis

Q1 Q2 Q3 0 5000 10000 15000 20000

Q1

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. Connect Your Data
   Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. Build Your Analysis
   Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. Track & Act
   Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

Effortless, direct connections

Access clean, actionable data from business tools, databases, and data warehouses—anytime, anywhere

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